“When will consumers wake up, and protect themselves?”

A consumer awareness talk with Mr Walter Vieira
Chairman, Consumer Education and Research Centre, Ahmedabad
& Trustee, MoneyLife Foundation, Mumbai

Saturday | 29th April 2017 | 11.00 am – 12.30 pm

Co – organised by The International Centre Goa
& GoaCAN (Consumer Action Network)

The session will be chaired by
Roland Martins, Co-ordinator, GoaCAN

Entry free and open to all

Walter Vieira, started the first marketing consulting company in India in 1975.
He has been consultant to Government, at the centre and the state; has worked as consultant across four continents; covering research, strategy, executive training. He has been visiting professor in Marketing in India since 1969 to 1989; and in USA at Kellogg Business school since 1989-2015. Also taught at Cornell, NYU, Rady, University of Rhode Island in USA; and in Spain, Hong Kong, Singapore and other business schools .

He is the author of 15 books on Management and Marketing; latest being,” the Impatient Manager “Some of these books are available in Marathi, Hindi, Chinese,  Indonesian and Polish.

He has been a business columnist , and has written over 1000 articles in the business and general press- in India, USA, Dubai and Singapore. He was the first President of the Institute of Management Consultants of India, , and the first Asian elected Chairman of the International Council of Management Consulting Institutes , the world apex body of 45 nations. Vieira now spends half the time in managing NGOs, like CERS, MLF, WWF ; and the rest in professional work .

Synopsis: Most consumers in India are taken for a big ride . Even educated consumers are ignorant of how some companies and traders shortchange them, for which they not just lose money , but sometimes even pay in terms of health . Countries like USA, UK, Germany, even Hong Kong, are far ahead of India in ensuring that their citizens get good value for money .
Mr Vieira will give examples of misleading and false advertising, of deceptive packaging, of gross adulteration of food products; and follow this up with an interactive session of what citizens can do, to protect themselves , rather than just waiting for the Government to protect them.